Positioning Development
Client Applications
- Brand Architecture
- New Product/Service Development
- Brand Repositioning/
Revitalization
- Advertising/
Communication Development
Client Deliverables
- Our goal is to identify a pre-emptive positioning our clients can own.
- MI helps our clients own and grow their position in the market by identifying what distinguishes them from their competition and what ultimately drives the consumer to act.
- We craft persuasive and credible communications that speak directly to the inner emotional and motivational dynamics of our target consumers.
- MI's value propositions support our client's core equities and are compellingly distinct from their competition.
Concept Development
Client Applications
- New Product/Service Development
- Brand Extensions
- Brand Revitalization/Repositioning
Client Deliverables
- MI creates compelling and believable core concept statements for actionable research evaluation.
- Next, we create visualized concepts using color illustrations and photography that highlight the product features.
- Our concepts are carefully crafted and visualized to address core consumer motivations and product benefits/features, providing measurable stimuli for assessment at qualitative and quantitative research stages.
